Happy, Healthy, Unplugged

Happy, Healthy, Unplugged

Who is your primary client? You might say the campers who attend camp during the summer. But who actually registers those campers, pays their registration fees, and often takes time off work to bring them to camp? Yup – the campers’ parents.  The parents are the...
S2 E5 What Does the Mom Say?

S2 E5 What Does the Mom Say?

Say it louder for the folks in the back! For outdoor ministries focused mostly on kids and families –  parents are your primary constituents. Camp is one of the spaces where the final decision makers are not necessarily the ones having the experience, yet their...
What do camper parents need most?

What do camper parents need most?

When I was a camper – a long time ago – I forgot to pack my toothbrush.  I wrote a letter to my mother and posted it on the first morning of camp. The next evening, I had a toothbrush and a note from my mom. The mail reached her in 24 hours and she was able to...

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