“The most effective way to get campers this summer is to get last summer’s campers to come back.”

On this episode, Travis Allison from Go Camp Pro joins us to talk through what’s actually effective in recruiting and retaining campers and their families. Built from a sense of frustration that so many camp leaders spend so much time, energy, and money on things that don’t work, the Camper Recruitment & Retention Playbook by Travis Allison and Joanna Warren Smith lays out why, and most importantly how, to get campers and keep them coming back through clear, effective communication and intentionally improved experience.

Plus, we’ve got a Quick Qamp Question answered from Jake and Travis’ decades of camp experience on the strategic focus of staff versus camper experience, and an eye-opening Stat of the Week on senior leadership turnover. Note: The context of the statistic quoted in the episode is clarified in the graphic below so be sure to download that below!